Web traffic

Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth not all web traffic is welcome.
Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization.

Mobile markup languages

Request headers from Google’s mobile crawl will always use the HTTP “Accept” header to explicitly tell your site that it should return documents with mobile content types, if available, rather than standard HTML. If your site respects this standard, your site will return mobile content correctly to our mobile crawl.

In some cases, Accept headers are ambiguous. For example, text/html is the content type for both cHTML, which is appropriate for certain types of mobile devices, and HTML, which is generally intended for desktop computers. Google’s mobile crawl does its best to appear to be a mobile device, so if your site tries to detect mobile devices in other ways in a case like this, it will probably work for Google’s mobile crawl as well.

Google’s mobile crawl will send a user-agent header that contains the string “Googlebot-Mobile”.

Google AdSense

Buying ads doesn’t affect your site’s performance in Google search.
Google’s advertising programs are independent of our search results. Search results display on the left side of our results page; ads appear on the right and in the colored box at the top.

Participation in an advertising program doesn’t positively or negatively affect inclusion or ranking in the Google search results. Inclusion and ranking are free services; we don’t accept payment to expedite inclusion or improve a site’s ranking for particular keywords.

Social media marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Search & Social Media Marketing News, Strategies & Tactics

Here at Search Engine Land, we provide social media marketing information and news in a variety of ways:

How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Facebook and How To: Twitter sections.

Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media.

In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:

•     Delicious
•     Facebook
•     Foursquare
•     Google+
•     Twitter
•     YouTube
•     Social Search Engines
•     Word Of Mouth & Buzz Search Engines

Social Media Tips At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including social media marketing. At Marketing Land, you’ll find regular news coverage about social media marketing. It also offers three dedicated columns on the topic:

•     Social Media Marketing
•     Facebook Marketing
•     Twitter Marketing

Google AdWords

Google AdWords has evolved into Google’s main advertising product and main source of revenue. Google’s total advertising revenues were USD$42.5 billion in 2012.[2] AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Sales and support for Google’s AdWords division in the United States is based in Mountain View, California, with major secondary offices in Ann Arbor, Michigan, the company’s second largest office is located in New York. The third-largest US facility is in Mountain View, California, headquarters. Engineering for Google AdWords is based in Mountain View, California.

Google has an active official public Help and Support Community maintained and frequented by highly experienced Adwords users (referred to as “Top Contributors”) and Google employees.